浅谈企业提高员工忠诚度的方法.docVIP

PAGE 1 浅谈企业提高员工忠诚度的方法 摘 要: 古人云：得人者得天下，失人者失天下。在当今市场经济条件下，企业的竞争归根结底是人才的竞争，企业的优势在于人才，人才作用的发挥在于人的忠诚！美国经济学家舒尔茨的人才理论中就指出：人力投资所带来的利润增长远远超过物力投资的利润增长。由此可见企业的生存与发展离不开人才，谁拥有了丰富的人力资源，谁就掌握了制胜的法宝！ 近年来，员工流动日益频繁的现象受到重视，众多企业也面临着如何留住员工这一难题。在人力资源管理中，吸引人才留住人才是管理者最为关注的问题，现在员工跳槽，人才流失更是引起管理者的深思。所以如何培养和提高员工的忠诚度以及加强员工的忠诚度管理成为现代企业不得不面对的课题。本文就如何理解和把握忠诚度的含义，忠诚度管理的意义，忠诚度下降的原因以及提高员工忠诚度的一些具体措施做了分析和阐述。 随着知识经济时代的到来，人才成为世界上最稀缺的也是最珍贵的资源，企业之间人才的竞争日趋激烈。如何赢得员工忠诚，提高员工忠诚度，减少员工的流失成为很多企业管理关心的问题。越来越多的企业开始意识到高忠诚度员工的价值，并不断加强对员工忠诚度的管理。员工对企业的忠诚度是反映企业人力资源管理水平的重要指标，也是关系到企业能否获得永续发展的大事。因此，关于员工忠诚与忠诚度的研究也越来越受到专家学者和高管人员的重视。 今年来，在企业中不同程度的存在着员工忠诚度不高的现象，当员工跳槽时，企业总是抱怨员工不够忠诚，但对员工不够忠诚的原因及如何提高和培养员工忠诚度认识不够。因此，对员工忠诚度的影响因素分析及提高员工忠诚的对策研究还是十分必要与迫切的。 关键词：忠诚度；双向忠诚；公平管理机制：人员流失 shallowly discussed enterprise to improve employee loyalty Abstract ： with the advent of the era of knowledge economy, talents become the worlds most rare and most precious resource, talent competition among enterprises is increasingly fierce. How to win loyal employees, increase employee loyalty, reduce the loss of the employees become many enterprises management concerns. More and more enterprises began to realize that high loyalty to the value of employees, and constantly strengthen the management of employee loyalty. Employees to enterprises loyalty is an important index of enterprise human resources management level, is also related to enterprise can obtain sustainable development. Therefore, the study of employee loyalty and loyalty is becoming more and more brought to the attention of the experts and scholars and executives. This year, in the enterprise exists different degree of staff loyalty is not high phenomenon, when turnover, enterprise is always complaining about employee loyalty enough, but the cause of the staff not enough loyalty and how to improve and cultivate employee loyalty is not enough. Therefore, analyzing the influence factors of employee loyalty and improve the counte