浅析民营企业融资渠道——以汇源果汁为例.docVIP

融资渠道 融资结构 融资成本 问题与对策 Abstract: After 1990’s, with the reform and opening up, China’s private economic obtained a rapid recovery and development, and become an important part of the national economy, and plays more and more important position in the national economy. It is to promote the country’s productive forces development important strength. But however, higher and economic growth, China’s financial department of financial support of private economy is very limited, so far, the private economy is still the financing channels of internal financing is given priority to, and then, through the internal financing this channel only applies to private enterprise’s initial, and when the development of private enterprise slowly up and gradually become bigger and stronger, and into the growth, endogenous financing are far from meeting the demand of the enterprise funds, need through the exogenous financing, as China’s practical reasons some history, the private enterprise is difficult to exogenous financing to get money through, this is also the private economy in China’s official met a very important bottleneck, difficulty in financing restrictions for many of China’s small and medium-sized become the key to the 1 development of private economy. At present, the private enterprise financing problems discussed the literature has a lot of, but the real conforms to our country private enterprises themselves but little problems, this paper, through case analysis, using the method of financing through Huiyuan juice as an example, the application of information asymmetry, financial economics, credit risk and related knowledge, the analysis private enterprise in China that cash the troubles of financing, and the causes of trouble, and through the analysis, and presents some Suggestions. Keywords: private enterprise Financing channel Financing structure Financing cost Problems and countermeasures 2 目 录 一、绪论························································4 二