設計的視覺模糊：模糊程度對設計構想與詮釋之影響.pdfVIP

設計學研究 第九卷 第二期 設計的視覺模糊:模糊程度對設計構想與詮釋之影響(論文) Visual Ambiguity in Design: What Degree of Ambiguity Affects Ideation Interpretation Winger Tseng Department of Industrial Design, National Yunling University of Science ＆Technology (Received: October 03, 2006; Accepted: November 19, 2006) Abstract This paper, mainly focusing on the visual ambiguous properties being produced by designers during ideation sketching, explores how the degree of ambiguous figures affects designers’ idea and interpretation during design development, and investigates the difference between experts and novices. The study proposed that the conceptual sketches containing vague, incomplete, and ambiguous visual properties, might be the fundamental elements for design ideas to provoke unexpected discovery and new interpretation. The results showed that in both ambiguous tasks, the degree of ambiguous sketches is significantly influenced the quantities of idea development of experts, but without any significant difference founded in novices. The higher the degree of ambiguous figures was presented, the more quantities of ideas had been created by experts; yet, novices produced more ideas in executing the lowest ambiguous figure task. During designing development, the majority of design interpretation created by both experts and novices were affected by the presented geometric contour of figures. Similarly, when executing the highest degree of ambiguous figure tasks, experts produced more interpretations than when they did the medium and the lowest ambiguous figure tasks. In the new meaning simulated by geometric contour, experts produced significantly more quantities