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摘要：
运营管理，是指为实现经营目标、高效利用各种资源，对运营过程进行组织、
计划、实施和控制从而获得满足社会需要的产品或服务的管理活动总称。运营管
理的内容包括运营系统设计与运行管理两方面。搞好运营管理工作，对于企业来
说，是盈利的关键。那么以下就是我们综合运用专业学科知识，如管理学、统计
学、运筹学、运营管理和市场营销学等，通过对一个运输车制造公司的设施选址
与总平面布置，装配流水线设计，合理的库存管理、质量与设备管理等一系列紧
密联系的工作安排，实现企业盈利的目标。那么具体的产品物料清单如何编制，
组织结构图如何绘制等重要环节，将在正文中详细体现。
关键字：生产线平衡，库存管理，平面布置，质量管理。
目录：
第一章 确定企业目标···············································02 1.1 产品特点················································02 1.2 国内市场及本省对产品的需求状况··························02
1.3 企业的目标 ············································02 第二章 选择厂址···················································03第三章 确定企业生产单位···········································04 3.1 确定车间················································04 3.2 库存····················································07
第四章 企业的组织结构·············································07第五章 总平面布置·················································09第六章 装配线平衡·················································09 6.1 装配工艺················································09 6.2 最佳厂址················································10
6.3 流水线平衡··············································11第七章 企业计划系统设计···········································11 7.1 长期生产计划············································11
7.2 中期生产计划············································13
7.3 短期生产计划············································14
7.4 作业计划················································15第八章 库存管理···················································16 8.1 对库存的动态进行记录····································16
8.2 分析产品的独立和相关需求································16
8.3 对库存费用的分析········································17
8.4 ABC 分类···············································18
8.5 模型建立库存模型(折价模型) ······························18 第九章 质量管理···················································19参考文献··························································20
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第一章 确定企业目标
1.1 中型运输车特点:
虽然中型载货汽车已转变为个体消费为主，其长途运输经济性比不上重型车，短途运输又不及轻、微型车，但是我国中型车也 有自己的优势：产品生产时间长，工艺较成熟，价格也相对较低，市场范围较重 型车宽。从中
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