职通商务英语(第二版)综合教程2课件Unit6-1.ppt

Text analysis lengthy: long and often containing too many details e.g.: Yesterday afternoon, the president gave us a lengthy speech about the prospect of the company. objective: a goal that you are trying to achieve, especially in business or politics e.g.: The main objective of this policy is to reduce unemployment. There are several objectives for corporate advertising. Word study Text analysis 6) Television is a popular choice for corporate campaigns, especially image-oriented campaigns, because the creative opportunities provided by television can deliver a po