商务英语写作(修订版) 第1章.pptVIP

高等学校英语拓展系列教程 主 编：胡英坤 车丽娟 外语教学与研究出版社 Chapter 1 An Overview of Business Writing 商务写作概述 An Overview of Business Writing Chapter 1 Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader. Chapter 1 Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing III. More Criteria and Techniques for Effective Business Writing IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional) An Overview of Business Writing Chapter 1 I. Functions of Business Writing Business writing has two functions: 1. To inform An Overview of Business Writing 2. To persuade Chapter 1 1. To inform An Overview of Business Writing Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business. The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents. Chapter 1 An Overview of Business Writing In addition to providing information, some business messages also influence the reader’s attitudes and actions. 2. To persuade Chapter 1 II. Six C’s—Criteria and Techniques for Effective Business Writing An Overview of Business Writing 1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness Chapter 1 An Overview of Business Writing Being courtesy we mean treating people with respect and friendly human concern. Courtesy usually involves three aspects: Using you-viewpoint Taking a positive tone Being conversational 1. Courtesy Chapter 1 An Overview of Business Writing You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”. Using you-viewpoint 1. Courtesy Chapter 1 An Overview of Business Writing — A large sale of our products will make our