东吴大学企业管理系硕士班97年度下学期研究方法(精).pptVIP

Research Method- Introduction 東吳大學企業管理系碩士班97年度下學期研究方法 第一週：概論 陳禹辰、尚榮安老師 Welcome to the magic world of research method Why should I learn research method? A good research design is The foundation of a good paper Why should I (as a MBA and/or manager) care about management theory and research method? Management theory Theory is a statement predicting which actions will lead to what results and “Why”. Managers are actually voracious users of theory Every action they take, every plan they formulate is based on some theory Value of good theory Prediction- predict the results of an action base