[管理培训]渠道营销培训.pptVIP

* * Business Device 3 Retail Audit Mystery shopper Report consolidation Marketing consultant Questionnaires design Retail promotions Trade programs As per program objectives Training to mystery shoppers Provision of regional/ national reports Local arrangement Strategic planning * * What Can We Do Within WPP Network? TME/ Mindshare DYR/ OM/ JWT Wunderman CMSC Wunderman market data/ research references ads spending analysis industry/ category mix in the country local media partner sourcing local media relationship media response tracking feedback Adjustment on media plan or spending local pro