商务专业英语考试及答案.docVIP

商务专业英语考试及答案 ———————————————————————————————— 作者： ———————————————————————————————— 日期： ⅠTrue or False Questions. (1 point each, 25 points total) 1. Organization can be categorized by activity, namely, based on turnover, assets, number of employees. 2. The aim of organizations is to generate outputs which have a greater value than the labor used up.F 3. Objectives must be quantifiable and specific. 4. Crisis management describes how the managers prepare for and react to a sudden change. 5. Sole trader is an individual who owns the business. 6. Worker co-operative set up to benefit consumers. 7. Public sector organizations are owned or directed by the Government. 8. Theory Y managers seem to believe that employees are lazy, do not want to work, have to be controlled and monitored. 9. Private limited companies must state the extent to which they comply with the Cadbury Codes of Best Practice in their annual report. 10. The issued share capital can not be greater than the authorized. 11. B is an associate company of A if A has between 20 and 50% of the shares of B. 12. A franchisor buys the right to use/sell a product or service to a franchisee in return for a fixed fee and /or percentage of the turnover. 13. Merger occurs when two or more firms join together, it might be through a merger or a take-over. 14. Synergy is the idea that when two companies join together, overall performance will be worse than the sum of the two firms individually. 15. Microenvironment are factors beyond the immediate environment of the firm. 16. Niche market is a small part of the market which major producers are concerned with. 17. Stages of the product life cycle include development, introduction, growth, maturity and decline. 18. Market penetration attempts to gain a greater share of a new market. 19. Focus of pull strategy is on consumers, by appealing to consumers directly. 20. The less the value of the advertising elasticity, the greater the relationship between