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- 2019-08-31 发布于四川
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TRANSF RM
IT’S TIME TO
YOUR MARKETING.
-noun
trans·for·ma·tion
A change or alteration,
especially a radical one.
SOURCE: WORLD ENGLISH DICTIONARY
2
…the Internet has turned what used
to be a controlled, one-way
message into
a real-time dialogue
with millions.
3
DANIELLE SACKS
THE FUTURE OF ADVERTISING
FAST COMPANY, NOVEMBER 17, 2010
SOURCE: PEW INTERNET AMERICAN LIFE PROJECT, MAY 2010
79%of adult Americans use the Internet.
4 4
5
78% conduct product research online.
of Internet users
SOURCE: PEW INTERNET AMERICAN LIFE PROJECT, MAY 2010
6
SOURCE: COMSCORE, AUGUST 2010
searches are conducted
every month on Google.
7
SOURCE: THE NIELSEN COMPANY, JANUARY 2011
The average US Internet user
views
web pages per month.
8
SOURCE: THE MEDIA AUDIT, OCTOBER 2010
1/3
of US consumers spend
three or more hours
online every day.
9
24%
of adults have posted comments
or reviews online about the things
they buy.
SOURCE: ONLINE PRODUCT RESEARCH, SEPTEMBER 29, 2010
10
Your customers are relying more more on
social. 9 out of 10
9 out of 10 Internet users visited
a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
11
1 out of every 8
minutes online
is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
12
SOURCE: RJMETRICS, JANUARY 2010
Twitter’s active
user base generates
90 Million
tweets per day.
13
SOURCE: EMARKETER, AUGUST 2010
More than half
of all Internet users
read blogs at least monthly.
14
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
SOCIAL NETWORKS/BLOGS
ONLINE
GAMES
EMAIL
PORTALS
VIDEOS/MOVIES
US Internet users spend
minutes on blogs
social networks
than on email.
= 1 MINUTE
of Facebook’s
40%
user base is
age 35+.
15
SOURCE: ISTRATEGY LABS, JANUARY 2010
16
of Facebook
users have
become “fans”
of at least
one company.
SOURCE: EXACTTARGET, 2011
the d c
17
22%
28%
AGE 12-17
AGE 18-24
-1%
AGE 25-34
AGE 35-44
AGE 45-54
AGE 55-64
AGE 65+
-8%
-12%
-18%
(% CHAN
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