法定节假日变更对工薪阶层旅游行为影响的调查与研究.docVIP

PAGE PAGE III 题 目: 法定节假日变更对工薪阶层旅游行为影响的调查与研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 进入2l世纪以来，中国旅游业取得新的发展，行业上下积极实践，深入探索，开辟了我国旅游业发展的新局面。面对新的发展条件与机遇，如何推进我国旅游业新的进步，这是我们当前面临的任务与挑战。 本文从目前国内的研究现状出发，对文中涉及到的法定节假日变更、工薪阶层旅游行为的基本概念作了界定，进而指出了法定节假日变更对工薪阶层旅游行为的重要性。接着介绍了工薪阶层旅游行为的现状，为随后的比较奠定了基础。然后通过对法定节假日变更前后工薪阶层旅游行为的分析并在此基础上对旅游业经营管理给出了建议。 通过本文的研究，应对法定节假日变更对工薪阶层旅游行为的影响，应该从旅游产品开发和监管两方面来做：旅游产品开发方面：要运用法定节假日变更对工薪阶层旅游心理的变化，加大短线游、乡村游、国内游、以及民俗旅游产品的开发；旅游监管方面包括：旅游服务质量、旅游硬件软件投入、转变粗放型旅游服务方式、价格策略等几个方面。以及对发展过程中存在的一些问题提出建议和对策。 关键词： 法定节假日 工薪阶层 旅游行为 Title The Impact of Holiday Changes to the Working-class’ Behavior of Tourism Abstract Since the year of 1999, the holiday began to be widely used in travel industry. Scholars, analysts and enterprise managers were fully in discussion. The performance evaluation of the forecast financial analyst did, they gave a high degree of evaluation. Then, in 2008, the new holiday policy began to perform. During the last year, the advantages and disadvantages appeared. Based system at home and abroad for the holidays and the impact of working-class studies, this paper, changes to the statutory holidays for the working-class travel behavior research. First of all, this article describes the study background, purpose and significance, and legal holidays to change the background, purpose and significance of that for the papers to start the foundation. Secondly, on a statutory holiday for the tourists to change the psychological impact of culture and the overall culture, in its based on the psychological changes, combined with its impact on consumer behavior of tourists and to analyze changes in the statutory holidays for the working-class tourism and cultural tourism the value of economic behavior. Finally, as a whole, the evaluation of working-class to the impact of tourism and its dev