中国传统图形在现代视觉设计中的创造性转化.pdf

Eastern and Western, functional and aesthetic and design and new technologies is the key point to succeed for present design works of modern Chinese. The paper makes a preliminary analysis of problems exiting in modern transformation of traditional graphics in contemporary design world. The conclusion is as followings: on one side, we need to re-examine the development of traditional graphics, grasping its forms and concepts; on another side, we must creatively use Chinese traditional graphic in modern word to create outstanding works with the meaning of Chinese culture. Key words: Chinese Design; Chinese Traditional Graphics; Modern Visual Design; Creative Transformation IV 目 录 独创性声明．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．Ⅰ ．．．．．．．．．．．．．．．．．．．．．Ⅱ 摘要．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．． Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．Ⅲ 第 1 章 引言．．．．．．．．．．．．．．．．．． ．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.1选题背景及意义．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 1.2选题的研究现状．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2 1.3研究范围及方法．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 1.4 选题的创新之处．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．3 第 2 章 全球化语境下的中国设计现状与思考．．．．．．．．．．．．．．．．．．．．．．．．．．．．5 2.1 中国现代视觉设计中本土文化的尴尬．．．．．．．．．．．．．．．．．．．．．．．．．．．．5 2.1.1 以西方为中心的价值取向．．．．．．．．．．．．．．．．． ．．．．．．．．．．．．．．．．．5 2.1.2 对传统文化的忽视．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．5 2.2 现代语境下对本土传统的再思考．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．7 2.3 欧美日的启示．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．9 2.4 理性的选择．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．10 第 3 章 中国传统