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Coca Cola 五、New Operational Management Structure Background Atlanta, march 4, 2001- Consistent with its strategy to meet the changing needs of consumers everywhere, the Coca Cola company (NYSE: KO) today announced a new operational management structure. COMPANY CHAIRMAN AND CEO Doug Daft said, we enter the next phase of our company growth, it is clear that our new business model demands a new management approach. The new Structure The company established four strategic Business Units: America, Asia, Europe/Africa, and new business ventures. Each SBU has its own own executive officer. These uni