奥美执行课程090.pptVIP

This may help you encourage a climate for participation * This works best when you have a mixed group of specialists and account service as it allows a reverse role-play and a straight role-play * Split the group into pairs - one specialist and one generalist if possible * Explain that we will be running two role-plays to the same brief * Hand out the first sheet. Check for understanding of the brief * Brief them on the requirements and handout this sheet * The role playing may not take the allocated ten minutes. Encourage pairs not to rush the review but to try to get out as much learnin