报纸广告如何做 - 副本.pptVIP

Suncom Advertising A POINT:CURRENT BELIEF BEHAVIOR [广告前消费者的行为和认知] How does that person currently behave, and how would she explain that behavior in his own words? B POINT:DESIRED BELIEF BEHAVIOR [广告后消费者的行为和认知] How would you like him to behave, and how would he explain that behavior in his own words? Suncom Advertising A-B POINT BUTTON:OUR PROMISE [创意爆点·承诺传达·我们的承诺] What will you say to him to affect that behavior? Suncom Advertising SUPPORTS/REASONS WHY [承诺支撑点·支持理由] Why will he believe you?? Suncom Advertising TONE MANNER/THE AD’S BEHAVIOR [调性·风格] How will he hear you? How will this a