鼓浪听涛用户访谈之道.ppt

? 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 请使用中文撰写整个PPT，除了无法准确翻译的技术术语，所有的内容都请使用简体中文完成。 此PPT 模板设定了标准字体，包括Calibri (英文)，以及微软雅黑 (中文)。 鼓浪听涛—用户访谈之道 徐锋 优秀访谈三要素 1 2 3 媒介 交互 内心 开放/封闭/半封闭 简单直接明了 正倒金字塔结构 沟通 学 表象?原因?决策 历史：果?因 未来：因?果 平等与坦诚 和谐与共赢 左手栏…… 要求 事实 过程 今天我们就项目目标做了进一步沟通…… 现有50家门店,计划3年内扩张到1000家…… 你希望通过……实现…… 研读用户访谈背景材料 2 制订用户访谈计划 3 4 5 用户访谈模拟 学员点评访谈实战 讲师点评访谈实战 1 * ? 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 请使用中文撰写整个PPT，除了无法准确翻译的技术术语，所有的内容都请使用简体中文完成。 此PPT 模板设定了标准字体，包括Calibri (英文)，以及微软雅黑 (中文)。 *