家乐福生鲜促销指南.ppt

Carrefour China Fresh Training Carrefour China Fresh Training 生鲜促销指南FRESH DIVISION PROMOTION GUIDE 蔬果课 FRUIT VEGETABLE DEPARTMENT 促销管理 Promotion Management 加强比竞争对手强势的促销形象 Strengthen promotion advantage over competitors 增加量感, 加强视觉冲击力 Big volume with great sight impact 扩大促销排面面积 Enlarge promotion linear size 新鲜度要求至少和平时一样 Freshness quality level at least as always 醒目的价格牌 Big price board 比正常销售便宜的价格优势 Price advantage over normal selling price 所有促销单品必须经过谈判 且是季节性单品 All promotion negotiated focused on seasonality 很好地计划