浅论旅行社门市销售管理.docVIP

10 - 论旅行社门市销售管理 旅游管理091班 马焕 摘要 行社门市部是指旅行社在注册地的市、县行政区域以内设立的不具备独立法人资格，为设立社招徕游客并提供咨询、宣传等服务的收客网点。门市销售具有几个作用。第一，门市部门销售能树立旅行社产品的品牌效应，强化在游客心中的形象。第二，旅行社门市部是旅游销售活动中的零售商，是商品从生产者到消费者流通过程中的最后一个中间商业环节，它处于销售渠道的出口处，对于保证商品流通的正常进行，有着重要的作用。本文主要分析了旅行社的现状和存在的问题，并提出了改善的销售管理的具体措施 关键词 旅行社，销售 Abstract： Travel agencies refer to travel agencies in sales is permitted to city and county administrative areas established within the do not have independent legal person qualification, set up a club to attract tourists and to provide consultation, publicity for the guest service network. Retail sales has several role. First, outlets department can set up sales of travel agencys products brand effect, to strengthen the visitors in the heart of image. Second, travel agency is travel sales activities in the sales department, retailers, is the commodity producers to consumers from circulation in the process of the last link among business, it is in the exit of the marketing channel, to guarantee the normal operation of the commodity circulation, has the important role. This paper mainly analyses the present situation of the travel agency and the existing problems, and advances some improving sales management measures. Key Words travel service,marketing 目录 TOC \o 1-3 \h \u 25611 前言 - 3 - 6818 1 旅行社门市销售的主要方式 - 3 - 32100 1.1 广告营销 - 3 - 24953 1.2 网络销售 - 3 - 28764 1.3 直客销售 - 3 - 12736 1.4 电话营销 - 3 - 1310 2 旅行社门市销售管理存在的问题 - 4 - 24406 2.1 广告方面 - 4 - 17127 2.1.1 旅行社门市部的广告渠道有限 - 4 - 13302 2.1.2 广告没有什么创新 - 4 - 30001 2.2 网络销售方面 - 4 - 21831 2.2.1 设计太繁琐 - 4 - 21320 2.2.2 更新网站不及时 - 5- 7722 2.2.3 销售成本较高 - 5 - 20425 2.2.4 网站点击率低 - 5 - 8521 2.3 门市散客销售方面 - 5 - 25116 2.3.1 局限性太大 - 5 - 1628 2.3.2 专业知识没精通 - 6- 4447 3 搞好旅行社门市营销管理的建议 . - 6 - 3.1 广告的投放 ….…………………………………………………….……………... - 6 3.1.1广告的选择…………………………………………………………………………………-7 3.1.2广告的有效投放……………………………………………………………………………-7 17063 3.2 制作有特色的网站 …. - 7 15667 3.2.1 门市的网站一定要创新 - 6 15882 3.2.2 网站的各项功能要一应俱全 - 7 31745 3.2.