漯河市燕京啤酒市场调研本科论文文章知识分享.docVIP

PAGE 14 1 1 学校代码：10484 学 号：[070213100300] 河南财经政法大学 HENAN UNIVERSITY OF FINANCE AND ECONOMICS 自学考试（市场营销专业）本科生论文 论文题目：漯河市燕京啤酒市场营销调研 专业名称：市场营销 工作单位：晶晶工作室 作者姓名：陶罗巧 联系方式：462600 漯河市源汇区漯河市燕京啤酒市场营销调研 摘 要 啤酒行业市场竞争激烈，品牌众多。在漯河市场的啤酒品牌主要有青岛啤酒，雪花啤酒，燕京啤酒，百威啤酒，等等。市场竞争激烈，品类众多。本文通过对燕京啤酒的市场调研，分析其宏观经济环境，消费者特征，竞争市场酒销售情况及几个主要啤酒品牌分析。发现漯河雪花啤酒的不足，并提出建议。 关键词： 燕京啤酒，漯河市场，消费需求，青岛啤酒，竞争市场 Luohe city yanjing beer marketing research ABSTRACT Beer industry market competition is intense, many brands. In market of luo river beer brands mainly have Qingdao beer, snow beer, yanjing beer, budweiser beer, and so on. Market competition is intense, many category. This article through to yanjing beer market research and analysis of the macroeconomic environment, consumer characteristics, competition in the market of wine sales, and analyzes several major beer brand. Found the shortage of the luo river snow beer, and Suggestions are put forward. \o KEYWORDS：Yanjing beer, luohe market, consumer demand, Qingdao beer, competition in the market 1 1 在该页面中点击鼠标右键，选择“ 在该页面中点击鼠标右键，选择“更新域…”，在弹出窗口中选择“更新整个目录”，确定即可自动生成目录。设置章、节标题和页码格式，字体：宋体，字号：小四。阅后删除此文本框。 MACROBUTTON InsertCrossReference TOC \o 1-3 \h \z 1 MACROBUTTON AcceptAllChangesInDoc [点击输入大标题×××× 标题1] 1 1.1 MACROBUTTON AcceptAllChangesInDoc [点击输入一级标题×××× 标题2] 1 1.1.1 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 1 1.1.2 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 1 1.1.3 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 1 1.2 MACROBUTTON AcceptAllChangesInDoc [点击输入一级标题×××× 标题2] 2 1.3 MACROBUTTON AcceptAllChangesInDoc [点击输入一级标题×××× 标题2] 2 2 MACROBUTTON AcceptAllChangesInDoc [点击输入大标题×××× 标题1] 3 2.1 MACROBUTTON AcceptAllChangesInDoc [点击输入一级标题×××× 标题2] 3 2.1.1 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 3 2.1.2 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 3 2.1.3 MACROBUTTON AcceptAllChangesInDoc [点击输入二级标题×××× 标题3] 3 2.2 MACROBUTTON AcceptAll