9合作新教材策略资料.pptVIP

Cooperative Strategy Michael A. Hitt R. Duane Ireland Robert E. Hoskisson Cooperative Strategy Cooperative strategy is a strategy in which firms work together to achieve a shared objective Cooperating with other firms is a strategy that creates value for a customer exceeds the cost of constructing customer value in other ways establishes a favorable position relative to competition Strategic Alliance A strategic alliance is a cooperative strategy in which firms combine some of their resources and capabilities to create a competitive advantage A strategic alliance involves exchange and sharing of resources and capabilities co-development or distribution of goods or services Strategic Alliance Types of Cooperative Strategies Joint venture: two or more firms create an independent company by combining parts of their assets Equity strategic alliance: partners who own different percentages of equity in a new venture Nonequity strategic alliances: contractual agreements given to a company to supply, produce, or distribute a firm’s goods or services without equity sharing Reasons for Strategic Alliances by Market Type Reasons for Strategic Alliances by Market Type Reasons for Strategic Alliances by Market Type Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Business-Level Cooperative Strategies: Corporate-Level Cooperative Strategies Corporate-Level Cooperative Strategies: Corporate-Level Cooperative Strategies: Corporate-Level Cooperative Strategies: International Cooperative Strategies Cross-border strategic alliance an international cooperative strategy in which firms with headquarters in different nations combine some of their resources and capabilities to create a competitive advantage a firm may form cross-border strategic alliances to leverage core competencies that are the foundatio