第四章新教材节工程投标决策跟投标策略资料.pptVIP

第四章工程投标决策和投标策略 Chapter 4 Decision-making in construction project tender And the strategies in the tender Introductions of this chapter 教学提示，Notes for teaching： 投标人为达到中标及中标后获得好的经济效益的目的，必须进行投标决策。It is necessary for tenders to make decision to win in the tender and to realize a good economic efficiencies.影响投标决策的因素体现在主观和客观两方面。Two factors, objective and subjective ones make practically impression upon decision-made in a tender.投标决策中运用的方法主要有八项标准判别法、线形规划方法和决策树法等三种。The methodologies utilized in the construction project decision making have “the judication by ‘ the eight standards’”， the linear programming，and “decision-make tree “ analysis or the diagram analysis。 投标人在递交投标文件前应制定相应的投标决策和报价技巧，以提高中标的可能性并获得较好的经济效益。A tender must make up a series of relative decision and the tactics of certainty of the price before the book of tender is given out so as to heighten the probability of winning a tender and to gain a good economic efficiencies。 教学要求 本章要求学生了解投标决策的概念、投标决策的影响因素、投标策略的概念， In this chapter first the students are required to learn about the notion of “ decision-making of tender” ,about the factors that press upon decision-making of tender, and the notion “strategies of tender” ,掌握投标决策的方法及常见的投标策略和报价技巧。 secondly we must master the methods often used in decision-made for a tender, master the common tenders’ strategies and tactics in making decision of certainty of price. 4.1工程投标决策 4。1.1 the notion of the tender decision-making 又称为工程投标的战略决策，即依据企业战略目标，对工程投标中一系列重大全局性问题，作出理性决定。The strategies decision-made in a tender，is to decide rationally serious of matter in accordance to the corporative strategy target 投标决策的三个方面 4.1投标决策的含义 4.1.2 投标决策阶段的划分 Two stages： 一般应弃标的情况 （1）本企业主管或兼营能力以外的项目 （2）工程规模、技术要求超过本施工企业技术等级的项目。 （3）本企业生产任务饱满，而招标工程的盈利水平较低或风险较大的项目。 （4）本企业技术等级、信誉、施工水平明显不如竞争对手。 投标性质分类 风险标和保险标； 盈利标、保本标和亏损标 4.1.3影响投标决策的因素 “知己知彼，百战不怠”。“struggles won’t lose in the case I know myself and know the others”。工程投标决策研究就是知己知彼的研究。The study of decision-making in construction p