同济大新教材学经济跟管理学院资料.ppt

同济大学经济与管理学院 俞秀宝 Unit 1 Introduction Strategy Strategy is concerned with Levels of Strategies Content of strategy at different levels Formulating strategy Schools of Strategy Formation Classical model of strategic planning Strategy perceived and realized Who Performs Unit 2 Vision and Mission What is a Strategic Vision Why Have a Vision or Mission Mission Statement Pepsi Co’s Mission Vision of Amersham PK Tongji’s Vision Financial Objects vs Strategic Objects Establishing Objects Unit 2 Activity Unit 3 Industry and competitive analysis Sources of profit A company’s Macro-environment PESTD An