安徽省合肥市长丰县实验高级中学高中英语必修四：Unit 11 Lesson 3 World News.docVIP

长丰县实验高中2016~2017学年第二学期高一年级英语学科 备 课 教 案 备课教师： 陶爱民 李庆友 孙巧丽 Content Theme Unit11 Lesson 3 World News Innovation Teaching objectives 1.To read a text about advertisement development 2.To learn and practise –ing form. 3.To discuss advertising. Difficulty and Importance To learn and practise –ing form. Teaching aids Dictionary、computer and cassette Teaching procedures Teaching procedures: Ⅰ. Warming up: T: Can you think of some advertisements you have seen ? S: T: Where you have seen advertising? (show some pictures) lead students to talk about the topic. S: T: Do you think advertisement will mislead us by make us believe a product is better than it really is? S: T: When you buy something will you be affected by advertisement? S: T: What do you think of the design of nowadays advertisements? wonderful or dull? S: ⅡReading： read the text do the exercise “true or false” 1. “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. 2. Advertisement must be attractive and creative. 3. The purpose of all advertisement is to make customer spend money. 4.Producing public advertisement mentioned in the text is free. 5. The text inferred that advertisement is trying to sell you something makes customers bored. 6. The purpose of advertisement is creating something that has never been seen before. 7. Standing out your advertisements is not easy because people are used to high standards of visual design. Answers: FTFFTFT Correct errors: 1. Other common ideas including happiness, wealth and success. 2. This is often not enough to noticing in a modern city. 3. Repeat old ideas is not a successful idea. 4. Using humor as well as unusual ideas to surprise people are important. 5. The main purpose of the advertisement is make customers spend money. 6. People are used to see high standards of visual design. 7. People simply enjoy look at attractive advertisements. 1. including改为 include 2.noticing改为be noticed 3 repeat 改为 repeating 4. are 改为is 5. make改为 ma