chap002战略跟竞争机遇-110页资料.ppt

主要内容 竞争优势范例 为网络时代制定战略规划 供应链管理 客户关系管理 商务智能 集成协调环境 。。。 IT文化对技术选择和它们在组织实现中的影响 企业资源计划软件作为功能软件系统的集成重要性 实例：美国航空业 总结 Business Intelligence Is Key to the Success of the Miami Dolphins Professional sports is very much a business Find great players and coaches Work with ticket sales, merchandise sales, concession sales, and stadium events Business Intelligence Is Key to the Success of the Miami Dolphins Ticket sales are key Dolphins must know who buys tickets, when many tickets are unsold, etc Old way – ticket information only once or twice per week New way (with IT) – ticket information o