李宁品牌 英语课件.pptVIP

1990-1992——Founding stage 1993-1995——High-speed development stage 1996-1998——Management adjustment stage 1999-2001——The second stage of development 2002-2003——Brand remodeling stage 2004-now——Professional development stage Brand constitution Li-Ning company currently owns brands including: well-known Li-Ning brand . More than 160-year history of the French top outdoor brands - Ai High AIGLE. The worlds leading brands Badminton - Double Happiness . Advocating for fast fashion hypermarket brand -- ZDO a new dynamic.  public service activities After growth，The company participates in the public welfare activity positively. 企业成长壮大以后，该公司便积极参与社会公益活动。 * Chinese brand—Li-Ning李宁 1、 Brand basic introduction 2、 Li Ning s profile 3、 Brand thorough introduction 4、 Brand Significance 5、 Conclusion Brand Introduction Li-Ning Sports Goods Company was founded in 1990 to 1992, its chairman is “Gymnastics prince” Li Ning. After nearly 20 years of development, Li-Ning company has become the domestic top sports brands, but also a world-class sports brands. 李宁体育用品公司创立于1990~1992年，其董事长便是有“体操王子” 李宁。经历了近20年的发展，李宁已成为国内顶级的运动品牌，同时也是国际一流运动品牌之一。 This is a sign of Li Ning It has three meanings 1. that is a variant of L 2. red flag, a symbol of victory 3. face of the flag like a tick Its symbolism 1.Flying the red flag - Youth 2.Burning Torch - passion 3.Rhythm melody - energy这就是李宁的标志 它有三个含义 1、就是L的变体 2、红旗，象征胜利 3、旗面像个对勾 它的象征意义 1、飞扬的红旗-- 青春 2、燃烧的火炬-- 热情 3、律动的旋律-- 活力 Li-Ning’s Official website / Anything is possible 1990年-1992年---创立阶段 1993年-1995年---高速发展阶段 1996年-1998年---经营调整阶段 1999年-2001年---二次发展阶段 2002年-2003年---品牌重塑阶段 2004年至今------专业化发展阶段 Brand Development Course Li Ning s profile Li Ning s profile September 8, 1963 born Zhuang national minority Guangxi Liuzhou person 8-year-old began practicing gymnastics 1980 was elected to the national gymnastics training team 1963年9月8日出生 壮族 广西柳州人8岁开始练习体操1980年当选为国家体操集训队 Li Ning s profile