【精品文档】关于市场营销策略有关 的外文文献翻译成品：颠覆性的营销策略（中英文双语对照）11.docx

此文档是毕业设计外文翻译成品（ 含英文原文+中文翻译），无需调整复杂的格式！下载之后直接可用，方便快捷！本文价格不贵,也就几十块钱！一辈子也就一次的事！ 外文标题：Disruptive marketing strategy 外文作者：G.Tomas M. Hult, David J. Ketchen Jr 文献出处: Academy of Marketing Science Review 7(October) · June 2019 (如觉得年份太老，可改为近2年，毕竟很多毕业生都这样做) 英文3369单词，22244字符(字符就是印刷符)，中文4906汉字。 Disruptive marketing strategy Abstract: Disruptive marketing strategy is a process by which valuable marketing activities take root initially in applications within a department or function in an organization and then relentlessly move across a company’s internal departments/ functions, eventually connecting with external companies to ensure that market-based value creation is delivered to the company’s primary stakeholders. Understanding market- based value creation in the field of marketing has centered, to a large degree, on market orientation studies via field-based, discovery-oriented research. In some ways, market orientation– while viewed as the implementation of the marketing concept – became a disruptive marketing strategy for many organizations. That is, marketing started to permeate all aspects of an organization, and even became a boundary-spanning phenomenon connecting multiple companies. The activities in marketing moved beyond their traditional home department and the marketing function became cross-departmental and even, in some cases, cross-company focused. Where do we go next? Disruptive marketing strategy will help the field and practice of marketing evolve. Keywords Disruptive marketing strategy . Market orientation . Marketing organization . Sustainability Introduction As a theoretical backbone to market orientation, the marketing concept has been an important foundation of the boundary- spanning role of marketing for more than half a century (Lafferty and Hult 2001). Keith (1960, pp. 36–38) introduced this boundary-spanning evolution of marketing in 1960 by focusing on the Bmarketing company … [where] marketing permeates the entire organization … [and] we are moving