雪佛兰品牌策略及型谱讨论.pptx

Chevy Brand Strategy Portfolio DiscussionChina Market Segment Shares2014汽车细分市场情况 [PV Total: 18.7Milion ]2014 Market Share by Segment [PV Total: 18.7Milion]主要细分市场增长趋势CY14 vs. CY13 2019FMajor Segment Share Trend CY14 vs. CY13 2019F7.7%Vol. ~2.4MVol. ~2.9M8.2%Vol. ~6.7MVol. ~1.9M10.3%15.6%Car-C, Car-D, Car-B和SUV-C 是中国销量最大的细分市场Car-C, Car-D, Car-B, and SUV-C are the top 4 segments in ChinaCar-B, Car D 市场不断萎缩，SUV-C 市场快速增长Car-B, Car D are shrinking quickly while SUV-C is growing fastPV market and Car BC volume analysisThe Car C keep stable in PV but the Car B drop a lot share in recent 5 yearsPV m