第八章节标准规范、工具跟发展趋势2教材.pptVIP

数据挖掘 第八章：标准规范、工具和发展趋势 本章内容 8.1 数据挖掘标准与规范 8.2 数据挖掘工具 8.3 数据挖掘的研究趋势 基本要求：了解数据挖掘在应用中的相关标准规范及未来的研究趋势。 8.1 数据挖掘标准与规范 数据挖掘过程模型是确保数据挖掘工作顺利进行的关键。典型的过程模型有： SPSS的5A模型——评估(Assess)、访问(Access)、分析(Analyze)、行动(Act)、自动化(Automate) SAS的SEMMA模型——采样(Sample)、探索(Explore)、修正(Modify)、建模(Model)、评估(Assess) 跨行业数据挖掘过程标准CRISP-DM (Cross Industry Standard Process for Data Mining ) 。 Two Crows公司的数据挖掘过程模型，它与正在建立的CRISP-DM有许多相似之处。 数据挖掘相关标准 CRISP-DM（交叉行业数据挖掘过程标准，Cross Industry Standard Process for Data Mining）。SPSS、NCR以及DaimlerChrysler三个在数据挖掘领域经验丰富的公司发起建立一个社团，目的建立数据挖掘方法和过程的标准 8.1 数据挖掘标准与规范 Crisp - DM Project Objectives Data Understanding Data Preparation Modeling Evaluation Reporting BackgroundRequirements, assumptions, constraintsTerminologyData mining goals success criteriaProject plan Initial Data collection reportData description reportData Exploration reportData quality report Data description reportData pre-processing steps Modeling assumptionTest design Model descriptionModel assessment (inc. validation) Assessment of data mining results withrespect to objectives Final report: Summary: Objectives Data Mining process Data Mining results Data Mining assessment-Conclusions Future work (Business Understanding) (Deployment) Widely accepted PROCESS MODEL for data mining Provides a framework for describing the modeling process in detail “BEST PRACTICE” Business Understanding Phase Understand the business objectives What is the status quo? Understand business processes Associated costs/pain Define the success criteria Develop a glossary of terms: speak the language Cost/Benefit Analysis Current Systems Assessment Identify the key actors Minimum: The Sponsor and the Key User What forms should the output take? Integration of output with existing technology landscape Understand market norms and standards 8.1 数据挖掘标准与规范 Business Understanding Phase Task Decomposition Break down the objective into sub-tasks Map sub-tasks to data mining problem definitions Identify Constraints Resourc