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外文标题:Characteristics of college students Internet consumption and enterprises strategies in E-marketing
外文作者:Zhao Tiancheng
文献出处:Conference on Environmental Science and Information Application Technology,2010 (如觉得年份太老,可改为近2年,毕竟很多毕业生都这样做)
英文2450单词,16883字符(字符就是印刷符),中文4200汉字。
Characteristics of college students Internet consumption and enterprises strategies in E-marketing
As a current college student and based on his own Internet consumption experience, the author points out the characteristics of college students Internet consumption and its changes after the analysis of various data. He utilizes the economic principles and E-marketing knowledge to indicate that enterprises should timely take practical coping strategies when conducting E-marketing, in addition, specific strategies are also given to enterprises from various perspectives and finally some rational proposals are put forwards for the development of enterprises.
Key words:College Students,Internet Consumption,Electronic Marketing (E-marketing),strategy
I. INTRODUCTION
The rapid development of internet technology makes the fourth medium—network occupy an important position in peoples lives like other 3 mediumsnewspapers, radio and television. In recent years, emerging internet consuming industry is generally becoming mature. A new consumption is a new consumer culture. Internet consuming culture is a cultural form extended from the Internet, which has associated with all the downstream manufacturers and consumers of network. Spawned internet industries and commerce includes internet shopping, internet games, internet animation, online request, chat video, internet education, and etc.
According to Statistics Report of 25th China Internet Development, until December 31 in 2009, the number of Chinas Internet users has reached 384 million and the coverage rate has reached 28.9%, among which students still occupy the dominant position28
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