2014年CCTV-2勇敢的心独家冠名.doc

PAGE 4 2014 CCTV-2 Braveheart under the Exclusive Sponsor 【Program Highlights】 It is the top entrepreneurial class of Chinese business leaders. In 2013, Chinese Entrepreneurial Model has been launched in finance channel. In 2014, the finance channel will continue to focus on the inspirational topic of youth entrepreneurship, and first launches the top entrepreneurial class of Chinese business leaders - Braveheart. Many famous business leaders such as Liu Chuanzhi, Jack Ma, Wang Jianlin, Michael Yu, Dong Mingzhu and others will participate in the program to impart the valuable entrepreneurial wisdoms to youth entrepreneurship team. Reality show of story brings the feeling of a film.The unique presentation technique of the program make it have own style among many reality show programs. It gets rid of the routines of the conventional studio, with story designing closely linked, presenting in the form of film. Ten Chinese business leaders including Liu Chuanzhi and Wang Jianlin will take turn to appear on the scene, with each mentor giving a lesson on practical business for ten young entrepreneurial models. Each class will be divided into two teams, and the mentor will personally design the actual business tasks, and ask two teams of young men to complete them within 48 hours. The mentor will make the deep and careful comments on performance of two teams, then draw lessons from them, finally give their experience. Winning team will win the public welfare fund of 500000 Yuan, which will be used for the social public welfare enterprise supported by winning team, will discuss with their mentor on the enterprise lifting scheme together, and will give the public welfare fund to recipients. The real and vivid modern commercial warIn the program closing, the entrepreneurial mentor will lead the winning team to his commercial space for visit, study and communication. The audience will see the different work and life of Chinese business leaders from angle of young entre