毕业设计-SUV运动型汽车市场分析及发展趋势.doc

PAGE PAGE I suv市场营销学 摘 要 2009年，中国汽车市场销量爆炸性地增长，一举超过美国，成为全球最大的汽车市场；2010年，这一大趋势仍在继续，不可逆转。 Suv作为运动型轿车，费油大，占用空间大。而且相对来说算是汽车中相当不环保的车型。但是，自从此车型自进入中国市场以来几乎是逐年猛增。当今全球都在宣扬环保，绿色风暴早已刮遍全球。Suv车型为什么还能够立足车市场，并且销量还有增无减呢！ 目前的suv具备了节能化、紧凑化、轿车化的特征以及SUV固有的功能性强、外观个性等特点,恰好迎合了当前消费需求的新变化,同时也一定程度上产生了车型趋势导向的作用。 SUV车型消费猛增，除了SUV车型独特的娱乐出游功能以外，各项先进的技术应用也是助推这一市场销量的重要原因之一。而带有先进科技的新车型的相继入市，在为消费者提供更多选择的同时，也将助推整个SUV市场的发展。 报告综合了运动型多用途乘用车(SUV)细分市场与运动型多用途乘用车(SUV)区域市场的发展情况，以及运动型多用途乘用车(SUV)行业竞争现状，就运动型多用当途乘用车(SUV)行业发展前景与市场发展趋势做了详尽独到的阐述基于SUV车型在国内市场的猛增。对更准确分析及预测SUV的未来市场，有着很大的意义。 基于SUV车型在国内市场的猛增。对更准确分析及预测SUV的未来市场，有着很大的意义。 关键词：运动型汽车，市场分析，发展趋势 ABSTRACT In 2009, Chinas explosive growth in car sales market, one stroke more than the United States as the worlds largest auto market; in 2010, that trend is continuing, irreversible. Suv as sports cars, big oil costs, take up more space. And be relatively environmentally friendly car models rather not. However, since this car from entering the Chinese market almost every year since the surge. The world today are to promote environmental protection, green storm blowing all over the world already. Suv car why can hold a car market, and sales also increase it! Suv with the current energy-saving technology, compact and car-based SUV characteristics and capabilities inherent in strong, the appearance of personality characteristics, just to meet current consumer demand for new changes, but also to some extent resulted in the trend-oriented model effect. SUV vehicle consumption soared, in addition to SUV models feature a unique entertainment travel outside of the advanced technology is also boosting sales in this market, one of the important reasons The new models with advanced technology the market one after,providing more choices for consumers,it also will boost the suv market. The report summarizes the sport utility vehicles (SUV) market segment and sport utility vehicles (SUV) development of regional markets, as well as sports utility vehicles (SUV) competition in