真功夫的发展战略研究及其对中式快餐业的启示.pdfVIP

真功夫的发展战略研究及 其对中式快餐业的启示 作者：童方 摘要 真功夫餐饮管理有限公司是我国中式快餐连锁经营的标志性企业，自 1994 年创建至今，发展成为了中国餐饮业规模最大、收益最好的本土第一品牌。真功 夫“一切为了顾客”的经营理念，成为最具有影响力的中式快餐品牌。而真功夫 的成功，主要来自于独特的经营理念和中式餐饮的标准化创新，对于中国的快餐 业具有十分重要的借鉴意义。 当今时代是中国快餐业的黄金时期。而如何在众多海外品牌的包围中成功突 围，是中式快餐企业前进的第一步。分析和借鉴真功夫的成功经验，对于提高我 国快餐业的服务质量和扩张能力，具有重要的意义。 本文对真功夫的经营理念和作业方式进行分析，结合当前我国餐饮业发展的 趋势，学习真功夫的经营管理模式和企业文化的建立，为中国餐饮业标准化、规 模化发展提供启迪和帮助。 关键词：真功夫 中式快餐业 发展战略 标准化 Abstract The Kung Fu Catering Management Co., LTD. Is a symbol of Chinese fast food chain operation enterprise in China, Created since 1994, become the first brand with largest and the best income of domestic in the catering industry of China. The Kung Fu with everything for customers business philosophy to become the most influential Chinese fast food brand. And the success of The Kung Fu, mainly comes from the unique business philosophy and the innovation of standardization for Chinese fast food, is a significant mirror for Chinese fast food industry. Today is the golden period of Chinese fast food industry. And how to break out from many overseas brand surrounded, is the first step for Chinese fast food enterprise progress. Analysis and reference the successful experience of The Kung Fu, to improve the service quality and expansion ability of Chinese fast food industry has the vital significance. In this paper, we analyzes the management idea and operation mode of The Kung Fu, combining the currently development trends of catering industry of China, and learn about The Kung Fu management mode and the enterprise culture establishment, provide enlightenment and help for Chinas catering industry standardization and scale development. Keywords: The Kung Fu, Chinese fast food industry, Development strategy, Standardization 目录 摘要 1 Abstract2 1． 中国餐饮行业经营现状分析3 2