Unit 11 英语阅读第一册课件(上外教材,英语专业).pptVIP

Unit 11 Advertising Teaching Objectives 1. Read some passages about advertising. 2. Enable students to know more about advertising and cultural shock. 3. Do some reading and vocabulary exercises. Teaching Procedures Lead-in Questions: 1. Is your buying of goods influenced by ads? Why? 2. What do you think of some famous people advertising for some products or medicine? Word Pretest 1. Do Word Pretest (P142) within 3 mins. 2. Underline the italicized words in Text I when you read it later. Text I: International Advertising as a Communication Process * General Reading: Read the text, time it and record the time it takes. Do the Reading Comprehension exercise on P145 as quickly as possible. * Further Reading: Read the text again and consider the following questions. What is international advertising ? How can we make an international advertising successful? How do you understand “high context culture” and ”low context culture”? Reading Skill Practice Reading Skill: Understanding Sentences Exercise on P145 Vocabulary Building ① Word Match (P147) 1. associate 2. substantial 3. literacy 4. milestone 5. remarkable 6. connotation 7. features 8. shades ② Prefix (P147) over- Examples: overwork overpraise overweight overanxious overact re- Examples: replace reconsider rewrite regain recall Key to Prefix 1. reconsideration 2. overpraised 3. replace 4. overwork 5. regain 6. overweight 7. recall 8. overanxious Cloze (P148) ① money ② attempt ③ persuade ④ growing ⑤ preference ⑥ advertisers ⑦ rational ⑧ unconscious Section B 1. Read the passages in this part within 10 mins, and finish the exercises after them. 2. Check the answers. ☆Remember to use the reading skill we have learned. Section C 1. Read this section, and finish the exercises after it. 2. Some questions for you to consider while reading: 1) What factors should we consider when we do an advertisem