零售调研(尼尔森-护垫)清华汉魅-公开课件（讲义）.pptVIP

Liner Category Overview Liner Sales Price Trend, NationalMarket Growth Rate Slow Down Liner Segment Importance Growth, NationalUltra Thin/Breathable More Welcome With Importance Increasing Liner Prod. Segment Importance, Nat. Liner Prod. Segment Importance, Nat. Liner, National Top Brands ShareCarefree Leading Share Maintain; Small Locals Gained Share Yearly Liner Top Brand Vol. Share Trend, Nat.Carefree Maintain Leading Share Position And Share Stagnant In Latest Half Year Liner Top Brand Val.Share Trend, Nat.Same As Value Liner Top Brand Distribution Trend, Nat.Distribution Compete Head With Key Competitors Liner, Top Brand Price Trend-NationalKey Competitors Price Maintain Stable During Latest Year Carefree Variant SalesGrowth, Nat. Liner, Carefree Variant Share, NationalVariant Share Stable In Latest Half Year Carefree Variant Distribution Price,Nat.Drapable High Price Could Be An Issue to Prevent Our Share Further Improvement Liner, Whisper Variant Share, National Whisper Variant Distribution Price,Nat. Sofy Variant Share, NationalShare Decline On Reg. Which Stands For 70% Of Its Sales; Fresh Failed To Improve Share Yearly Sofy Variant Share, NationalGreen Tea Price Position In Medium Range Liner Share By Price Tier, NationalMedium and Low Price Dominate the Market; While Premium Gained Importance Yearly Liner 0.20~0.25Rmb/pcs Share By Brand, Nat.Share Driven By MNB Liner Sales Growth By City Liner Key Brand Volume Share By CityCarefree Share Stagnant Across City Liner, Key Brand Vol. Share by City TierCarefree Share Stagnant All City Tier Liner Sales Growth By RegionSize Grew Fast In West/South Liner, Key Brand Vol. Share by Region Liner Key Brand Volume Share By Region Market Share by Pack Share, National Category Overview, Liner Total category size came to stable in the past one year (Threat) Ultrathin Breathable product become more popular(Opportunity), size increased rapidly and gaining share continuously from others.(accounted 27