商标法讲座第六讲.ppt

第五章节 项目建议书及PPT 商标法律文书写作 二、PPT 1、使用君合风格模板 2、结构： （1）逻辑清晰、重点突出 （2）每页内容尽量将一个主题 （3）不超过三个层级结构 3、文字需简洁 4、多用配图 5、引导大家思考 6、音乐？动画？特效？ 商标法系列讲座 谢谢聆听！ 商标法系列讲座第六讲 商标法律文书写作 赵克峰律师 Section One Drafting Trademark Memos and Reports Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅰ Some Basic Facts 1. Always remember – (i) Legal documents are boring. (ii) Nobody likes to read them. (iii) Help out your reader (vi) Makes your documents easy to understand. 商标法系列讲座 Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅰ Some Basic Facts 2. Who are the readers? (i) Trademark attorney/counsel? General counsel/Legal counsel? CEO/Business people? (ii) Use different styles in different circumstances. 3. What are the purpose of the document? (i) Legal analysis and recommendations? (ii) Persuasion of proceeding a case? (iii) Report on recent developments? (vi) Try to shift the potential legal risks? 商标法系列讲座 Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅱ Overall Structure 1. Outline first (i) Gives you a roadmap. (ii) Can be use as headings later. (iii) Makes your documents logical (vi) Save time (v) Note – important and complex memos need team discussion. 商标法系列讲座 Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅱ Overall Structure 2. Executive summary (i) Some people only read your executive summary to know your answers and recommendations. (ii) Strongest arguments and most critical information first. (iii) Gives you a whole picture of what you are going to write. 商标法系列讲座 Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅱ Overall Structure 2. Executive summary (i) Write in the very beginning. (ii) Revise last as a logical check of your documents. 商标法系列讲座 Section One – Drafting trademark memos and reports 商标法律文书写作 Ⅱ Overall Structure 3. Enumeration an