创业环境和创业自我效能对个体创业意向的影响.pdfVIP

第 11 卷第 10 期 管理学报 Vo l. 11 No. 10 2014 年 10 月 Chinese Journal of Management Oct. 2014 DOI 编码 10. 3969/j. issn. 1672-884x. 2014.10.010 创业环境和创业自我效能对个体创业意向的影晌 胡玲玉吴剑琳古继宝 (中国科学技术大学管理学院) 摘要:基于社会认知理论，探讨创业环境中市场资源环境和制度规范环境对个体创业意 向的影响，并考察创业自我效能对以上影响效采的调节效应。通过对 384 个样本的问卷调查， 结果表明:市场资源环境和制度规范环境越宽松，个体的创业意向越强。对于创业自我效能水 平不同的个体，2 类环境的影响效果存在差异:创业自我效能正向调节制度规范环境和个体创 业意向之间的关系，而负向调节市场资源环境和创业意向的关系。 关键词:市场资源环境;制度规范环境;创业自我效能;个体创业意向 中固法分类号: C93 文献标志码:A 文章编号: 1672-884X(2014)10-1484-07 The Effects of Entrepreneurial Environment and Entrepreneurial Self-Efficacy on Individual s Entrepreneurial Intention HU Lingyu WU Jianlin GU Jibao CUniversity of Science and Technology of China , Hefei , China) Abstract: Based on the social cognitive theory , this study examines the impacts of market re- source environment and institution regulation environment on individual s entrepreneurial intention , and the moderating role of entrepreneurial self-efficacy. Based on 384 valid questionnaires , the results show that both abundant market resource environment and abundant institution regulation environ- ment have significant impact on individual entrepreneurial intention. Besides , it confirms the positive moderating effect of entrepreneurial self-efficacy on relationship between institution regulation envi ronment and entrepreneurial intention , but the moderating effect of entrepreneurial self-efficacy on re lationship between market resource environment and entrepreneurial intention is negative. Key words: market resource environment; institution regulation environment; entrepreneurial self-efficacy; individual s entrepreneurial int