新职业英语-第二版-职业综合英语1-教案unit1(1).docVIP

新职业英语 第二版 职业综合英语1 Unit1教 案1 授课时间 班 周星期 第 节 班 周星期 第 节 班 周星期 第 节 课 次 4 学时数 2 授课形式 （请打√） 纯理论□ 纯实践□ 理实一体化□ 习题课□ 其他□ 授课题目 Unit1 Organization: Reading A: Google 教学目的 Ss can identify the logos of some famous international companies. Ss have a general understanding of Reading A 教学重点 1. Background information about Google Company 2.Words and expressions relevant to “Google” 3.Global reading of passage A 教学难点 1. Learning for words and expressions 2. Understanding of the passage A 使用的教具/多媒体/仪器/仪表/设备等 Textbook; PPT; 教学方法 Case teaching; Group discussion; 参考资料 English for Careers (Book1) (1st Edition) 教 学 基 本 内 容 及 设 计 Unit 1. Reading A: Google I. Warm-up (15’ Task 1. Look at the following logos and give the names of the countries in which the companies are headquartered. Car Companies: BMW (U.S.); Toyota (Japan); Ford (U.S.) Supermarket: Walmart (U.S.); Metro(Germany); Carrafour(France) Mobile Phone: Nokia (Finland); Samsung (Korea); Lenovo (China) Background information: What is a logo? Task 2. List at least two companies for each type of the following products. Compare the brands and choose your favorite one. Eg. Household appliance: TCL, Sony, Panasonic, Philips… Computers: Lenovo, Apple, IBM, Sony… Sportswear: Li-Ning, Adidas, Nike, Reebok… II. Reading A Global reading (25’) (1) Listen to the passage and read the new words (2) information collection What do you know about google? What search engine do you often use to find information about something on the Internet? (Ask Ss to present their ideas. Knowledge inside or outside the text is welcome.) Periods and events about google according to the events. Google began as Larry Page’s research project. Page and Sergey set up the company and registered the . The search engine grew quickly and it began to sell advertising on the website. Google has acquired YouT and continues to add new features. Google has also owned Blogger and other