旅游体验经济评价指标体系初探.PDFVIP

年 月 安徽农业大学学报（社会科学版） 2010 11 Nov．,2010 第 卷第 期 19 6 Journal of Anhui Agricultural University(social science edition) Vol．19 No.6 旅游体验经济评价指标体系初探 ———以桂林漓江古东景区为例 程瑾鹤，吴友强，薛 峰 （桂林理工大学 旅游学院，广西 桂林 541004） 摘 要：旅游是体验经济时代最典型的体验性活动，体验需求也逐渐成为旅游需求的主流。基于顾客体验价值 这一核心，结合经济学、文化人类学和社会学视角，尝试性地选取了27 个因子，构建旅游体验经济评价 指标体系。并对桂林漓江古东景区进行相关实证分析，以期指导旅游体验经济的建设和发展。 关键词：旅游体验；顾客体验价值；评价指标体系；漓江古东景区 中图分类号：F590 文献标识码：A 文章编号：1009- 2463 （2010）06- 0032- 07 On the Evaluation Index System of Tourist Experience Economy ———Taking Gudong Scenic Area of Li River at Guilin as an Example CHENG Jin- he，WU You- qiang，XUE Feng （School of Tourism，Guilin University of Technology，Guilin 541004 ，China） Abstract: Traveling is the most typical experiencing activity in the time of experience economy, and the demand for experiencing also gradually becomes the mainstream demand in traveling. Based on the core of the customer experiencing value, and combining the different perspectives of economics, cultural anthropology and sociology, this article tentatively selects 27 factors to build a tourist experience economic evaluation index system, with which an empirical analysis is made about the Gudong Scenic Area of Li River at Guilin with an aim to guide the construction and development of travel experiencing economy. Key words: tourist expervience; customer experiencing value; evaluation index system; Gudong Scenic Area of Li River 随着经济的快速发展 消费者已不再单纯满 体验式经济 ，