社交网络电视.docVIP

Social Media Meets Online Television: Social TV Brings Television 2.0 To Your TV Set Social television is an emerging new media term used to refer to a new form of television technology that supports and integrates social interaction, recommendations, ratings, reviews and interactive participation among viewers via text chat, audio or even video-conferencing. Photo credit: Michele Piacquadio While the social element of TV is not new, the term social TV is relatively new and used to describe a new breed of TV services that integrate other communication services like voice, chat, context awareness, peer ratings and integration with social media on the web, to support an active TV experience rather than a passive one. This is why Social TV is a revolutionary way to rethink television as we know it. Social television leverages and integrates the power of social networking to create a new type of highly interactive, participative and engaging user-directed experience. Think how great it would be to be able to watch only television content that truly matches your interests and passions, with a little help (visible and invisible) from your friends! Comment back on shows, participate in the backchannel and say what you think, chat along with your buddies trying to guess the right answer while Googling around... or receive and read live recommendations on what is hot, review your favorite TV shows... wow, it is like having all of the benefits of YouTube, Facebook, Twitter and instant messaging integrated in your TV experience. This is why it appears that as relevance, interaction and personalization have been the key factors motivating millions of people to start shifting away from TV and toward social media, it is likely that before the television industry finds itself bankrupt, it will try anything it can to integrate new media technologies (such as P2P) and social media approaches to extend and rejuvenate its value proposition, costs and scalability to its existing