nike营销策划案资料.pptVIP

RETAIL THEATRE: NIKE: WHO ARE WE?: Started in 1962 with $500 Based on a handshake between two men Aim to make running shoes suitable for runners Now has revenues of $11billion Operates in 160 countries with 24,300 employees Brands including Nike, Converse and Cole Hann ”If You Have a Body You Are An Athlete” NIKETOWN LONDON: Opened 1999 by Michael Jordan Approx 3million visitors per year 68,000sqft over four floors Our mission statement: Deliver premium consumer experiences at every touch point NIKETOWN LONDON: WHY DO WE CREATE THEATRE?: RETAIL THEATRE: HOW DO WE DO IT?: