战略分析框架 麦肯锡.pptVIP

Table of Contents  Analysis Plan  Breakthrough Model  Competitive Benchmarking  Competitive Positioning  Core Competency Analysis Customer Segmentation Methodology  Customer Segmentation  Financial Modeling  Five Forces Analysis  GANTT Chart  Gap Analysis  Growth Share Matrix  Industry Value Chain Analysis  Issue Tree/Issue Map Issue Tree/Issue Map Supplement Issue Tree/Issue Map Supplement   Key Performance Indicators  Market Profitability  Portfolio Analysis/Product Portfolio Analysis  Real Options/Strategic Options  Scale Curve Scenario Envisioning Scenario Envisioning  Sensitivity Analysis The 7-S Framework The 7-S Framework  Stakeholder Analysis SWOT Analysis  Value Based Management Value Based Management  Value Chain Analysis  Value Tree  Voice of the Customer Citations - Client and Industry Experience Real Options/Strategic Options GTE CyberTrust/Banking/KIT database Kellogg Company/Food Beverage/KIT database Robeco Bank SA/Banking/KIT database Star System Inc. - E-Commerce Workshop/Banking/KIT database Robert M. Grant, “Contemporary Strategy Analysis” Timothy Luehrman, “Investment Opportunities as Real Options:Getting Started on the Numbers”, HBR, July 1998 Timothy Luehrman, “Strategy as a Portfolio of Real Options”, HBR, September 1998 Source List Scale Curve Summary The Scale Curve identifies the benefits derived from economies of scale. Scale Curve 10.0 5.0 1.0 0.5 0.1 1 2 3 4 5 6 7 8 9 10 1A 1A 1A 1A 1A 1A 1A 1A 1A 1A 1A 1A 1A 1A Client A Client B Competitor C Competitor B Key SUPPORT LABOR SCALE EFFECT - CONVENTIONAL FIGHTER AIRCRAFT EXAMPLE Ratio of Support Labor Hours to Touch Labor Hours Total Annual Program Touch Labor Hours (000) Client Plane base hours SLOPE = 67% Approach When To Apply When it is necessary to determine if there is a benefit to derived from economies of scale. Gather cost information of producing a service or a produc