《足球相关产品包装说明书》【毕业设计论文】.docVIP

PAGE 精品 足球相关产品包装说明书 摘　要 包装的目的就是为了保护商品，方便储运，促进销售，因此一个好的包装品必须具备一定的功能性，经济性和美观性，所以包装设计必须综合考虑这些方面。然后选择合适包装材料，进行合理的结构设计和装潢设计。 所谓功能性是指包装要具有一定的功能如保护功能，包装容器必须有保护商品的实用价值，这是包装容器设计的基本出发点。商品的包装容器必须以适当的材料和造型来实现其保护性功能，以防止环境条件变化或人为因素引起的商品受损，方便销售和储运。 美观性在包装中也特别重要，优秀的包装不仅是保护商品其本身更是一件艺术品，它可以吸引消费者的眼光，激发消费者的购买欲望，并最终起到促进销售的目的；优秀的包装还可以提高商品的品牌价值，增强化妆品企业的知名度。 经济性指以最低消耗取得最佳效益，包装造型设计也不例外，同样应遵守这一普遍性的经济法则。一般来说包装的成本要远远低于产品的成本，所以材料的选取也很重要，化妆品包装的材料应用须细心选择，恰当搭配，其制作工艺力求精美。由于包装容器需求量巨大，所以在进行包装造型设计时，更应注重将实用性、审美性，与经济性有机的结合。 关键词 包装，包装材料，经济性，美观性 Packing For Football-related Products ABSTRACT The purpose of packaging is to protect the merchandise, convenient storage, transportation, and to promote sales.Therefore a good packaging must be equipped with certain functional, economical and aesthetic.So packaging design must consider these aspects. Then choose the appropriate packaging material . The so-called functional packaging refers to certain functions, such as the protection function, packaging must protect the value of practical value.This is one basic starting point of packaging design. Commodity packaging must be appropriate to the material and shape to achieve their protective function, to prevent environmental change or human-induced damage to the goods. Appearance of packaging is also particularly important, outstanding packaging is not only to protect its own goods, but also is art. It can attract the eyes of consumers, stimulate consumer desire to purchase, and ultimately serve as a catalyst for sales purposes; excellent packaging can also raise their brand value, and enhance the visibility of cosmetics enterprises. Economy refers to the minimum consumption to achieve the best efficiency, packaging, product design is no exception. the same should abide by the universal laws of economics. Generally the cost of packaging is far lower than the cost of the product, the selection of material is also very important, cosmetics packaging materials application should carefully choose the prope