竞争分析第三讲：分析工具.pptVIP

* * * * * * * * * Example: KSFs for Tin andAluminum Can Industry例子：锡和铝罐行业的KSF Locating plants close to end-use customers -- to keep costs of shipping empty cans low 工厂选址在最终消费者附近 – 保持运送空罐的低成本 Ability to market plant output within economical shipping distances 在经济运送距离内营销工厂的产出能力 * * Question 5: Does the IndustryPresent an Attractive Opportunity?问题5：行业有诱人的机会吗？ Develop conclusions about whether theindustry and competitive environment is attractive or unattractive for earning good profits 作出行业和竞争环境对赢取好的利润有无吸引力的结论 Objective 目标 * * Question 5: Does the IndustryPresent