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Tell Me What I Want Advertising Shopping First Period advertisement Objectives Listen for detailed information Understand the coded language of ads Carry out oral activities related to ads Pre-listening tasks:vocabulary Matches Advertisement, ad Cheer up Fashion Like a kid in a candy store Window shopping Leading-in Where do people see or hear the ads? What are some of the themes that advertiser use? What do many ads suggest? Why do some people think that advertising is a good thing? Listening 1: An introduction to advertising Q1 Q2 Q3 Q4 Q5 Listening 2: the influence of ad Listening 2: the influence of ad (keys) 1. Shoes 2. look funny 3. there is a lot of life 4. ad 5. give him extra spring 6. as much money 7. need extra spring 8. millions of dollars Listening 3: A radio advertisement Task: listen to the passage and answer questions with your own words Listening 3: A radio advertisement What is the name of the store in the ad? What products does the store sell? What, according to the ad, can help you if you are “low on cash”? What service does the store provide if you buy some major items? Where is this store? When is the store open? Listening 4: Visual Ads Why is the little girl’s mother angry? Why is the man making angry gestures while talking to the hairdresser? What does the man want the hairdresser to do? What is the commercial for? Advertising Slogan Advertising Slogan D. No business too small, no problem too big. E. Feel the new space F. Take time to indulge What’s in a good slogan? What other famous slogans do you know? Discuss with your partner to find out what characteristics do all the slogans have? What’s in a good slogan? Original Simple Memorable Including a key benefit Differentiate the brand Arousing positive feelings for the brand Memorable Arouse positive feelings for the brand -- Feel 95 point great. (Capital FM) -- If smoking isn’t a pleasure, why bother? (Newport Cigarette) Assignment Work in gro