普华永道-2017年全零售（英文）-46页.pdfVIP

Total Retail 2017 10 retailer investments for an uncertain future /2017totalretail John Maxwell Global Retail Consumer leader Introduction: A golden companies are under pressure from shareholders to cut costs, but at the same time are benefiting from age in consumer choice opportunities in this global marketplace. Retailers are in a tough spot, however, often lacking a global brand means challenging times and facing technological upheavals that have left them for retailers in the throes of constant reinvention. That’s why our 2017 Total Retail report is focused on the kinds of investments retailers will need in order to thrive in An advertisement for Colgate’s “Ribbon Dental Cream” tomorrow’s marketplace. This is the 10th consecutive from a January 1912 edition of The Youth’s Companion year that PwC has published a study of online shoppers, magazine features the tag line “For all the Family.” and our sixth truly global study. The ad promises “Good Teeth, Good Health, and Good Spirits.” Back then, companies like Colgate and Procter In last year’s Total Retail report, “They say they want Gamble (PG) advertised almost exclusively in the a revolution,” we pointed to consumer behaviors that