中小企业网络营销刍议毕业设计论文.docVIP

PAGE 内容摘要 网络营销作为数字 经济 时代的一种崭新的营销理念和营销模式，既使 企业开辟了更加广阔的市场，又能引领和改造传统营销。网络营销相对于传统营销具有个性、交互、经济、高效等明显优势，我国的中小企业要想在大市场中立足，必须学会运用新的营销手段，整合最适合企业实情的各种传统、 现代营销 方法。本文就网络营销相对于传统营销的优势以及中小企业如何实施网络营销展开探讨。　 索引关键词：网络营销 传统营销 网络广告 Abstract On-line Marketing as the digital economy of the time a new marketing idea and marketing model, even if business has opened up a broader market, but also to lead and transform the traditional marketing 。E- marketing with traditional marketing with a personalized, interactive, economic, efficient and other obvious advantages, our country at large to the small and medi