社区理发店选址影响因素分析——以苏州市为例.docxVIP

SOOCHOW UNIVERSITY 硕士学位论文 论文题目 论文题目 社区理发店选址影响因素分析 ——以苏州市为例 研究生姓名 指导教师姓名 专 业 名 称 研 究 方 向 论文提交日期 任 亮 严金泉 土地资源管理 土地经济与政策 2014 年 4 月 社区理发店选址影响因素分析——以苏州市为例 中文摘要 中文摘要 =0.417）、自身因素 =0.417）、自身因素（权值=0.263）、人口因素（权值=0.161）、交通因素（权值=0.097）、 竞争因素（权值=0.062），并结合实际对各因素给予分析和建议。 关键字：社区理发店；选址因素；层次分析法 作 者：任 亮 指导教师：严金泉 Abstract Analysis of the factors of community barbershop location ——based on Suzhou city Analysis of the factors of community barbershop location ——based on Suzhou city Abstract With the booming development of community business and as an important part of community residents’ life, the barbershop will directly effect on their life requirements and living standard. So the barbershop location will influence the convenience of community residents and also the profit demand of investor. To choose the best location of community barbershop, this paper is to study on its influence factors, introduce the current situation and inadequate, emphasis on the weighting analysis of location pre-set factors by the method of Analytic Hierarchy Process, and demonstrate the weighting results separately by the combined way of subjective grading and objective grading and the way of correlation analysis by the empirical research, and then come to the five factors and each weight value. They are cost factor (WV=0.417), self-factor (WV=0.263), population factor (WV=0.161), transportation factor (WV= 0.097), competitive factor (WV=0.062), and give analysis and recommendation combining with practical situation. Keywords: community barbershop; location factor; Analytic Hierarchy Process Written by: Ren Liang Supervised by: Yan Jinquan 目 录 第一章 绪 论 1 1.1 问题的提出 1 1.2 文献综述 2 1.2.1 商服选址的相关研究 2 1.2.2 零售业选址的相关研究 3 1.2.3 其他商业选址的相关研究 4 1.2.4 美容美发行业的相关研究 5 1.3 研究方法与框架 6 1.3.1 研究方法 6 1.3.2 研究内容与框架 7 1.4 研究的创新与不足 8 1.4.1 研究的创新 8 1.4.2 研究的不足 8 第二章 选址理论与方法 9 2.1 选址理论的研究 9 2.1.1 区位论 9 2.1.2 竞租理论 10 2.1.3 中心地理论 11 2.1.4 聚集理论 11 2.1.5 行为理论 12 2.2 选址方法的研究 12 2.2.1 雷利模型 12 2.2.2 零售饱和理论 13 2.2.3 启发式算法 13 2.2.4