第9章节价格决策新背景资料.pptVIP

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  • 2019-12-09 发布于湖北
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Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 倘若这样做的成本低于因降价而引起的收入减少,B企业就应增强其产品的市场理解价值。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 企业为了能继续经营下去,保证生存,只能定低价,以期刺激消费,为企业的产品找到销路。所以只要价格大于变动成本,即能够补偿变动成本和部分固定成本,企业就能够继续经营,当然生存只能是企业的的短期目标,否则必被淘汰。 一般是在企业某一方面处于十分有利的地位,通过对需求、成本和可选择的价格的估计,确定一个能产生最大利润的价格,以求短期利润的最大化。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 需求曲线和供给曲线的变化关系,只说明了变动的性质和趋势,当研究价格变动对需求变动的相对程度,就要分析需求弹性。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * 对采用售价加成率的商业企业来说,通过实践经验的积累,不同类型、规格的产品的售价加成率大都有一定的值。 Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan * Copyright by Yu Jinayuan

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