企业管理概论英文.ppt

Strategic Management and Strategic Competitiveness;;Important Definitions;Important Definitions;Important Definitions;;;;超競爭;Strategic Flexibility策略彈性;Strategic Flexibility;1. Strategy dictated by the external environments of the firm (what opportunities exist in these environments?) 2. Firm develops internal skills required by external environment (what can the firm do about the opportunities?);Four Assumptions of the I/O Model;Four Assumptions of the I/O Model;Industrial Organization Model;I/O Model of Above-Average Returns;I/O Model of Above-Average Returns;I/O Model of Above-Average Return