消费者财政烙记的ASilicon谷透视汇合.pptVIP

TheConvergenceofConsumerFinancialBRANDINGASiliconValleyPerspective HollandCarney President U.S.WesternRegion AlexanderOgilvyPRWorldwide  ConsumerFinancial “WALL STREET is bombarding the public with an unprecedented marketing blitz -amplified by the news media. The result: Investing is becoming a high-risk sport” Everybody’s an Investor! Wall Street advertising zoomed 95% last year to $1.2 billion--3 times what it was 5 years ago The percentage of investors investing online TRIPLED from 1998 to 1999 48% of Americans own stock today Investors now hold a